Open Source Web & Product Analytics Tools

A curated collection of the best free and open source tools for measuring how a site or product is used, covering page views, funnels, session replay and experiments.

Umami

Privacy-first web analytics you can self-host, tracking traffic, campaigns, behavior, conversions and revenue without cookies or visitor surveillance.

Alternative to:

Google Analytics

Empower your website with privacy-focused analytics

Stars
39,739
Forks
8,433
Last commit
1 day ago

PostHog

Product analytics suite bundling events, session replays, feature flags, experiments, surveys and error tracking into one platform for product teams.

Alternative to:

Google Analytics

Unlock Product Insights with Open-Source Analytics

Stars
40,483

Matomo

Self-hosted web analytics platform, a free software alternative to Google Analytics where the data stays in your own database.

Alternative to:

Google Analytics

Empower your digital strategy with actionable insights

Stars
21,984

Rybbit

Privacy-friendly web and product analytics with session replays and funnels, for teams leaving Google Analytics without giving up depth.

Alternative to:

Google Analytics

Understand your audience with privacy-first analytics.

Stars
13,176

OpenReplay

Self-hosted session replay suite that shows developers what users did on a web app and what broke underneath.

Alternative to:

Hotjar

Self-hosted session replay with complete data control

Stars
13,057

GrowthBook

Feature flags, experimentation and product analytics on your own data warehouse, for teams that will not build the platform themselves.

Alternative to:

Amplitude

Open-source A/B testing and feature flagging platform

Stars
8,539

OpenPanel

Web and product analytics combining Mixpanel style funnels with Plausible style simplicity, self-hostable and cookieless by default.

Alternative to:

Google Analytics

Cookie-free web and product analytics, self-hostable

Stars
7,208

Fathom Lite

The original open source release of Fathom Analytics, a self-hosted website analytics dashboard for people who want simple traffic numbers.

Alternative to:

Google Analytics

Privacy-focused analytics without the complexity

Stars
8,032

Countly

A privacy-first product analytics and customer engagement platform, self-hosted for organizations that need full ownership of behavioral data.

Alternative to:

Google Analytics

Comprehensive analytics for data-driven decisions

Stars
5,923

OpenWebAnalytics

Self-hosted web analytics server for site owners who want visitor data to stay on infrastructure they control.

Alternative to:

Google Analytics

Powerful, customizable web analytics for your site

Stars
2,694

Aptabase

A privacy-first analytics service for mobile, desktop, and web apps that measures sessions without unique identifiers, across a dozen SDKs.

Alternative to:

Google Analytics

Privacy-first analytics for mobile and desktop apps

Stars
1,859

Litlyx

Cookie-free web analytics installed with a single script tag, self-hosted with Docker or run on the project's hosted cloud.

Alternative to:

Google Analytics

Cookie-less analytics for privacy-focused insights

Stars
1,748

Databuddy

Analytics and data management platform with real-time dashboards, funnels and custom event tracking, self-hostable with Docker Compose.

Alternative to:

Google Analytics

Privacy-first analytics without cookies or tracking

Stars
1,212

Trench

Self-hosted event tracking on Kafka and ClickHouse, compatible with the Segment API, for teams handling real-time analytics at volume.

Alternative to:

Mixpanel

Fast, scalable analytics infrastructure

Stars
1,665

Swetrix

Cookieless web analytics with error tracking, performance monitoring and funnels built in, for teams leaving Google Analytics without a consent banner.

Alternative to:

Google Analytics

Cookieless, privacy-first web analytics without the complexity

Stars
1,210

Vemetric

Web and product analytics platform that tracks real-time events and user journeys for teams studying how people use their product.

Alternative to:

Google Analytics

Simple, powerful web & product analytics for user insights

Stars
394

Betterlytics

Cookieless web analytics built on Rust and ClickHouse, for teams that need GDPR-ready site metrics without a consent banner.

Alternative to:

Google Analytics

Privacy-first, cookieless analytics without consent banners

Stars
180

HitKeep

Privacy-first web analytics in a single Go binary, for teams that want traffic, conversion and AI visibility data they own.

Alternative to:

Google Analytics

Privacy-first analytics you own completely

Stars
101

Prisme Analytics

Privacy-focused, cookie-less web analytics built on Grafana dashboards, for teams that want traffic data they can host and audit themselves.

Alternative to:

Google Analytics

Privacy-friendly web analytics for data-driven decisions

Stars
134

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