Umami

Umami is a privacy-first analytics platform that puts traffic, campaigns, behavior, conversions and revenue in one place. It sets no cookies and does not follow people around the web, so a team gets the numbers it needs without building a profile of every visitor who lands on the site.

The application runs on Node.js version 18.18 or later and stores everything in PostgreSQL version 12.14 or newer. A single DATABASE_URL entry in an env file is enough to start, and the build step creates the tables on first install along with an initial admin login you should change straight away.

A handful of choices shape how an installation behaves.

• Self-hosted or cloud: run the platform on your own server or use the hosted service, with the same product either way.
• Docker deployment: an official image and a compose file bring up Umami together with a PostgreSQL database in one command.
• Two-factor authentication: a 64-character hex encryption key switches it on, and it stays unavailable until that key exists.
• Configurable API base: the API_URL setting points internal interface calls at a relative path or an absolute host proxied through the local route.
• Plain upgrades: pull the repository, install dependencies and rebuild, or pull the new Docker image and recreate the containers.

Umami suits site owners who want to answer questions about visits and revenue while keeping the raw data on infrastructure they control. The requirements stay modest, a Node server and a Postgres instance, which makes it a reasonable fit for a small virtual machine.