OpenPanel

Openpanel puts the depth of Mixpanel next to the simplicity of Plausible, an open source web and product analytics platform for teams who want funnels and user profiles without settling for Google Analytics to get them cheaply.

Events land in ClickHouse while Postgres holds the account data, with a Next.js dashboard, a Fastify event API, and Redis, BullMQ and GroupMQ behind the queues. Tracking is cookieless by default and GDPR compliant, and the SDKs cover web, Swift, Kotlin and React Native as well as server-side collection.

The feature set reaches well past counting pageviews.

• Funnels and cohorts: analyze how users move through a flow and group them by behavior.
• User profiles: keep session history per person rather than aggregates alone.
• Session replay: records and replays sessions with privacy controls and no monthly session cap.
• A/B testing: runs variant tests with detailed breakdowns in the same product.
• Revenue tracking: follows purchases, subscriptions and lifetime value beside product events.
• MCP server: exposes 38 hosted tools so Claude, Cursor or any MCP client can answer questions about your users.

Dashboards update live and can be assembled from custom charts, with event and funnel based notifications when something moves, and Google Search Console among the integrations that enrich the data. Self-hosting is documented and deliberately kept simple, while local development needs Docker, Node and pnpm.