Open Source Adobe Analytics Alternatives

Matomo is a web analytics platform that you download and install on your own webserver. The install takes about five minutes and ends by handing you a JavaScript tag to paste onto the sites you want to track, after which reports arrive in real time.

It is a PHP and MySQL application, independent of operating system and server. Because it runs on your infrastructure, the data sits in a database you control and comes back out through the analytics API, and the software can be configured to respect the privacy of the people it measures.

Requirements and the shape of the platform are worth checking before installing.

• PHP: version 8.1.0 or greater, with the pdo and pdo_mysql extensions, or MySQLi instead.
• Database: MySQL 8.0 or greater, or MariaDB 10.6 or greater.
• Plugin architecture: features are built as plugins, so you add the ones you want and remove the ones you do not.
• Dashboard: fully customizable, with widgets moved around by drag and drop.
• Tracking capabilities: ecommerce tracking, goals, campaigns and custom variables among the advanced options.

Quality assurance runs on thousands of unit tests plus integration, system, JavaScript and screenshot tests on a continuous integration server, and a bug bounty programme covers security reports. Free support comes from the community forums, and paid on-premise plans exist for teams that need them. More than 1,400,000 websites already run it.